The Importance of Quality

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The Importance of Quality

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives."
- William A. Foster

In this article we will cover: 

  • How product quality affects reputation and the bottom line
  • How Dukal is a leader in quality management

Achieving a high standard of quality is critical for all businesses. Quality products help to maintain customer satisfaction and loyalty, and reduce the risk and cost of replacing defective products. Companies can build a reputation for quality by obtaining certification to a recognized quality standard, such as ISO 13485.

Customers expect companies to deliver quality products; when these expectations are not met, they will go elsewhere. Quality is crucial to satisfying expectations and retaining customer loyalty.


Product quality affects reputation and the bottom line

Product quality will ultimately affect your company’s reputation and bottom line (dollars). With the increased competition in today’s market, it is imperative to consistently deliver a quality product.

A well-known quote from John Wooden is: “If you don’t have time to do it right, then when are you going to have time to do it over?”

After about 20 years in a manufacturing environment, I have seen quality viewed as an adversary, a roadblock, and an impediment to efficiency in many companies. As a result, these companies were rarely successful.

By having subpar quality systems and secure communication, a company can find itself in an endless circle of “putting out fires” instead of continual improvement. Open communication between quality, manufacturing, and business partners leads to better processes, a better product, and a satisfied customer.

When a business adopts a “quality is everyone’s responsibility” view, quality incidents are reduced, and the efficiency of the business improves. Additionally, quality can proactively evaluate situations instead of being reactive to situations.

It is the expectation that business groups are not just open to quality improvement but are actively involved in proposing and implementing quality improvements.

Together we can improve the quality of the products, improve efficiency, increase customer satisfaction, and positively impact the bottom line.
 

A leader in quality management

Dukal, LLC maintains a quality management system that commits to quality, safety, value, and customer satisfaction standards. This is achieved with management’s commitment and the participation of all Dukal employees. Dukal’s commitment includes complying with ISO 13485, 21 CFR 820, and other relevant regulatory requirements.

Implementing and maintaining an effective quality and regulatory system is crucial to Dukal’s beliefs. The quality and regulatory systems are the foundation for maintaining compliance, driving improvement, effectiveness, and achieving stakeholder confidence in the products and the company.

Through documentation and monitoring, Dukal consistently improves our processes to minimize resulting in improved efficiencies and customer satisfaction. Data-driven results show that our quality management system can contribute to attaining business practices across all departments.

In summary, having an effective quality management system helps enhance your brand reputation, builds trust with your customers, fuels recommendations, increases profits, and results in fewer customer complaints.

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